I had the opportunity to create a video campaign for FOREO’s new sister brand FOREO For EveryOne, launched as part of a big promotion at CineStar during the premiere week of Avatar: Fire and Ash.
This brand is aimed at younger consumers so the idea was to show the product in a way that was fun, playful and attention grabbing.
The campaign ran both on the IMAX screen and throughout the cinema lobby. To make the experience even more interactive, the commercial invited the audience to check underneath their seats, where some lucky viewers discovered a FOREO FLIP™ hair brush waiting for them.
It was a fun project that combined video, storytelling and a little surprise, turning a product promotion into part of the cinema experience.