This was a surreal project from the start.
The client contacted us for opportunity to have FAQ™ Swiss brand ads featured in store and on the big screen facing the Time Square.
The only catch, ad had to be up and running in two weeks... thankfully I work best under pressure.
Besides very tight schedule I had two other hurdles to overcome, technical specifications for the outside screen were something that I've never encountered before and two brands visual identities didn't really work together.
Firstly screen aspect ratio was 4.91:1, extreme wide screen, so I had to plan ahead and storyboard so that products and model would be clearly visible, well presented and not have some weird cut off point.
And then I had to think of a way to present luxury swiss skincare brand in the futuristic tech oriented store.
Thankfully once I figured out a way to mesh those two, into one visually cohesive idea the rest of the problems kinda solved them selfes in my head.
I kept it simple with the color palette, I only used red accents as red led is the main feature in FAQ products and just black and white as a background to emphasize products.
It still follows FAQ™ Swiss brand book and fits the vibe of the futuristic tech first store.
The goal was to create a video campaign for FAQ Swiss and bring their product line to life in a way that felt bold and fresh.
I wanted to play with light, colour and movement, while creating something that would really stand out but also be true to both collaborating brands.
In the end it was my fastest delivery of assets, since moment of I've got the email till we've sent everything to the client.
I worked for four full days on it, from concept, to testing, to lights and camera setups, editing and finally delivering fully produced video.
A tight deadline, a lot of creativity and a great team came together to create a video I was genuinely proud of.
